Postcard Reine in Lofoten from above
Reine has been a commercial centre since 1743. Today tourism is important, and despite its remote location, many thousands of people visit annually. The village is situated on a promontory just off the European route E10 highway, which passes through the village. Reine is located immediately to the south of Sakrisoya and Hamnøya.
Reine was in 2015 the site of a Coca-Cola launch, referred to by the company as "our smallest launch yet".